Are you ready to increase your sales and elevate your team?

hell yeah!

through an in-depth understanding of the wedding dresses they are selling.

increase sales and empower their associates

WEDucated is a video training series that helps bridal stores:

This is for you if…

You are struggling to close sales

You are a new bridal business owner

Your team has new members who are unseasoned in the bridal industry

You’re carrying new designers that are not as familiar to you

You no longer offer in-house alterations

Sounds like you? Then babe, you are in the right place!

“I made it nice”

Content and support to take you from good to great…

What you'll get:

01

Downloads of the WEDucated training videos

Here I take your team through all of the basics for getting to know wedding dresses. 

part 1: Getting Started

more

I review…
  • Basic Anatomy of a Garment including key terms and descriptors
  • Tools of the Trade commonly used during eas appointments
  • How to go about Clipping Gowns for Sales Apts
  • How to properly Measure for Made-to-Order Wedding Dresses

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In this segment I will take your team through an overview of common alterations that can be done to wedding dresses and how to avoid common pitfalls. 

Part 2: alterations

more

I review…
  • Altering the Top of a Garment including specialty customizations and common issues brides and nearlyweds have
  • Altering the Bottom of a Garment including best practices when placing orders with your vendors

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With so many options available, here I discuss best practices for bras and shapewear that compliment wedding dresses. 

Part 3: Undergarments

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I review…
  • What Bra Options tend to work best for certain dresses
  • What Shapewear Options create the best look for a nearlywed

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In this segment I will help your team by reviewing best practices for selling sample dresses as well as how to approach sizing issues when dresses don't fit.

Part 4: Sample Dresses and Sizing Issues

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I review…
  • How to avoid client issues and answer questions when Selling Off-the-Rack and samples
  • Best practices for Addressing Sizing Issues that may arise once a dress arrives

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02

Printable Notebook and Workbook Pages

03

Printable Silhouette Guide

04

Printable Neckline Guide

05

Live Office Hours for Two Months Post-Launch

I want it now

Want to see the difference an
in-depth and customized training session can bring to your team?

Yep, that’s a thing!

Training looks even better IRL…

HELL YEAH, LET'S TALK

-beth chapman, the white dress by the shore

So much so that we now have her come back at the start of every bridal season to review our most popular gowns and new inventory. As our store no longer offers in-house alterations, being armed with knowledge about the alterations process and what can and cannot be done to modify a gown, allows our stylists to be confident in the selling process. It also builds trust with our brides, which is instrumental when closing sales.

Having Melissa come into the boutique and train our staff is invaluable for our team! 

  • 1-2 days of in-person training reviewing the key topics of the WEDucated series

  • An inventory review custom-built around your store’s unique designer collections

  • An in depth examination and discussion of your particular market and pain points

  • All videos and collateral of the series

In person training is custom-built around your team and your specific store! It includes:

Both consultants and leadership will leave with a deeper understanding of the wedding dresses they carry and feel more confident than ever to speak and sell to brides and nearlyweds.

Stop over-promising and under-delivering!

HELL YEAH, LET'S TALK

Let me show you how to fix them.

These missteps are surely giving your bridal business a headache.

who doesn't love free sh*t?