photo: provided by Northwest Alpine

Hosts: Melissa Lynn Oddo (deMelis Atelier & Stitched Collective) Matthew Banever (Bards Clothing)

Summary:

In this episode, Matt and Melissa sit down with Bill Amos, founder of NW Alpine — a company redefining what it means to make technical climbing gear in America. Bill shares the story behind NW Alpine’s beginnings, their commitment to domestic manufacturing, and the company’s evolution from a passion project to a purpose-driven business. They explore the challenges of scaling ethically, the future of gear design, and how NW Alpine stays rooted in both innovation and community.

Key Topics Discussed:

• The origin and mission behind NW Alpine’s U.S.-based manufacturing
• Navigating the balance between performance, sustainability, and business growth
• How NW Alpine is rethinking the future of technical outdoor apparel

Takeaways:

• Purpose-driven companies can challenge industry norms without sacrificing performance
• Domestic production is difficult but possible—and worth it for long-term values
• Staying nimble allows for innovation and integrity to co-exist in product design

Links:

• NW Alpine Gear – Superior Durability · Climbing Apparel Made In USA Since 2010 · Awarded By Switchback Travels 2025